DESCRIPTION

Storage by the Size is a chain of microstorage facilities that allows customers the flexibility to store smaller items without having to rent a specific area. The cost for the storage is determined by the size of the items rather than the size of the storage unit.

SOLUTION

Gigantic worked with Brandera Marketing to produce an identity that quickly communicated the process that differentiates Storage by the Size from their competitors.

The Storage by the Size icon effectively establishes a standard measuring unit with the "cube" shape and the negative space creating arrows that signify the three dimensions of spacial measurement. The icon also takes advantage of the standard color of measurement utensils such as the ruler, yardstick and tape measure.

The font usage conveys a sense of friendliness and welcoming, while maintaining an industrial feel.

Gigantic also coined the term "Microstorage Center" to further differentiate from other storage facilities.